AI and the golden age of strategic PR

<img src="https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-large.jpg" alt="Screenshot_20260725-104127~2" srcset="https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-medium.jpg 300w, https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-427x405.jpg 427w, https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-711x675.jpg 711w, https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-174x165.jpg 174w, https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-209x198.jpg 209w, https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-141x134.jpg 141w, https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-100x95.jpg 100w, https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272-285x271.jpg 285w, https://cdn.businessday.ng/wp-content/uploads/2026/07/Screenshot_20260725-1041272.jpg 714w" loading="lazy" sizes="(max-width: 714px) 100vw, 714px" class=" pl" />Something fundamental has shifted in the way the world decides what to believe about an organisation, and most Nigerian boardrooms